Studytube

In our previous collaborations with Studytube, we worked on what we like to call a “blue-sky style direction”; A creative outburst where we try to let go of all the possible considerations that might stop us from creating the most striking style direction possible. This was the starting point for the new marketing website designs. However, it needed a final translation to practical handlebars before we could apply this in an effective way. And that’s how the design direction document was born.

In our earlier designs, we often used diamond shapes over images or in containers, following the older Studytube brand guidelines. During the transition to the new style direction we noticed that the sharp corners of these shapes didn't quite match the rounded style we had experimented with before. Through a new-seen perspective on the diamond we ended up with a new pattern. One with a unique visual twist. This inspired the creation of other shapes linked to the skills and competences that employees at Studytube's client companies could develop. In essence, it aligned perfectly with Studytube's new positioning.

Something Studytube was missing in their current visual positioning and on their marketing website was a more human centric approach. Given their focus on people and their skills (both HR people, Learning & Development professionals *and* employees acquiring new knowledge and skills), it only made sense to implement a lot more photography. Not just in the website headers, but also in larger sized testimonial imagery and even miniature UI illustrations.