DATE

07/06/2024

Rally Reader

Igniting summer reading fun for kids with Rally Reader and Indigo Books. We helped Rally Reader and Indigo Books excite kids to pick up reading through a fun and challenging digital leaderboard environment.

Mobile

Web

Services

Web design & Web development & Mobile Development

Category

Mobile Web

Client

© Rally Reader, Inc.

Header
Header
Header
Header

Introduction

Rally Reader’s flagship app is becoming a staple on kids’ devices who want to practice their reading skills. The guided digital experiences teach kids how to read words correctly without the need of an external instructor. As summer rolls around, Rally Reader and Indigo Books, only the largest major book seller in Canada, have teamed up to create the Summer Soar Reading Challenge: an engaging reading challenge for kids across Canada.

Challenge

MISSION STATEMENT

MISSION STATEMENT

MISSION STATEMENT

Rally Reader needed an amazing launch for their Summer Soar reading challenge within a short time frame. By collaborating with Indigo Books they aimed to expand their user base and make reading more appealing to kids. Together, they introduced daily and weekly challenges with exciting prizes, motivating kids to read both digitally and in print during the summer. Facing tight deadlines, they sought a partner who could handle everything.

Deliverables

With some fresh wireframes we were able to direct the content more towards their reimagined company vision. The style direction defined the visual approach for the website to come. And with some helpful UI updates we were able to jack the quality up-to-par with competitors, and even beyond. Helpful and characteristic illustrations were the cherry on top.

Platform
Platform
Platform
Platform
Mobile Screens
Mobile Screens
Mobile Screens
Mobile Screens

Brand Design

With the Rally Reader design library we created in an earlier stage as a solid foundation, our designers upped the “fun”. Making sure to use additional bold, expressive colors and motion scattered throughout. For example, the little characters really come to life when they start blinking, smiling and winking throughout the experience, rewarding kids for the reading effort they’ve made so far. All of this was made possible by the extra close collaboration between design and development, who were able to translate the motion ideas straight into code with GSAP for a smooth and optimized browsing experience.

Gamification

UI/UX

UI/UX

UI/UX

Ofcourse, extra challenges are fun and can motivate kids to go that extra mile. But with engaging copywriting in collaboration with the Rally Reader team, cherries on top with motion and overall ease of use throughout, the product really just makes kids *want* to read more… Just 5 more minutes to fill up the gauge and land that sweet spot on the leaderboard.

Features
Features
Features
Features

Result

Making reading a reward in itself

Ofcourse, extra challenges are fun and can motivate kids to go that extra mile. But with engaging copywriting in collaboration with the Rally Reader team, cherries on top with motion and overall ease of use throughout, the product really just makes kids *want* to read more… Just 5 more minutes to fill up the gauge and land that sweet spot on the leaderboard.


Consistency

DEVELOPMENT

DEVELOPMENT

DEVELOPMENT

With some fresh wireframes we were able to direct the content more towards their reimagined company vision. The style direction defined the visual approach for the website to come. And with some helpful UI updates we were able to jack the quality up-to-par with competitors, and even beyond. Helpful and characteristic illustrations were the cherry on top.

How We Work?

How We Work?

How We Work?

Frequently

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What do I need to get started?

What is our development ethos?

How does payment work?

How are you able to maintain the quality of work?

What happens if I can no longer work on my idea?

How does your process work?

What do I need to get started?

What is our development ethos?

How does payment work?

How are you able to maintain the quality of work?

What happens if I can no longer work on my idea?

How does your process work?

What do I need to get started?

What is our development ethos?

How does payment work?

How are you able to maintain the quality of work?

What happens if I can no longer work on my idea?

How does your process work?

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Each Project we Undertake

is a Unique Opportunity.

Ready to take the next step? Join us now and start transforming your vision into reality with expert support.

Join Us Now

Each Project we Undertake

is a Unique Opportunity.

Ready to take the next step? Join us now and start transforming your vision into reality with expert support.

Join Us Now

Each Project, Our

Design is Great.

Ready to take the next step? Join us now and start transforming your vision into reality with expert support.

Join Us Now

Each Project we Undertake

is a Unique Opportunity.

Ready to take the next step? Join us now and start transforming your vision into reality with expert support.